Tablet Computers (Emerging Industry Overview)

This paper provides an overview of the tablet computer industry, primarily in the United States. The paper gives a snapshot summary of the emerging industry in the US, with additional sections on its development, organisation and structure, current conditions and leading companies.

Emerging Industry Overview: Tablet Computers

Industry Snapshot

Tablet computers, also referred to as tablets or slates, are portable, flat-panel computers that users typically operate with a stylus or through a touch screen. Tablet-like devices, most of which offer handwriting recognition capabilities, have been on the market since the early 2000s. However, Microsoft accelerated their popularity by introducing a Tablet PC edition of its Windows XP operating system on November 7, 2002. Apple then revolutionized the tablet computer market on April 3, 2010, when it unveiled the Apple iPad, of which 1 million were sold within 28 days of the product's...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands