Emerging Industry Overview: Mobile Apps
Industry Snapshot
Mobile applications, commonly referred to as "apps," are software programs designed to run on mobile devices, including cell phones and smartphones. Consumers utilize apps for everything from playing games and checking the weather to staying current on the latest news and accessing social media sites. Apps even exist for searching library catalogs and locating apartments for rent or homes for sale. Businesses also use "enterprise apps" to provide their employees with a wide range of work-related tools. Data from the research firm Gartner indicated that mobile users would spend more than $6 billion...