Mobile Apps (Emerging Industry Overview)

This paper provides an overview of the mobile apps industry, primarily in the United States. The paper gives a snapshot summary of the emerging industry in the US, with additional sections on its development, organisation and structure, current conditions and leading companies.

Emerging Industry Overview: Mobile Apps

Industry Snapshot

Mobile applications, commonly referred to as "apps," are software programs designed to run on mobile devices, including cell phones and smartphones. Consumers utilize apps for everything from playing games and checking the weather to staying current on the latest news and accessing social media sites. Apps even exist for searching library catalogs and locating apartments for rent or homes for sale. Businesses also use "enterprise apps" to provide their employees with a wide range of work-related tools. Data from the research firm Gartner indicated that mobile users would spend more than $6 billion...

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