Home Medical Equipment (Emerging Industry Overview)

This paper provides an overview of the home medical equipment industry, primarily in the United States.

Emerging Industry Overview: Home Medical Equipment

Industry Snapshot

The medical device industry is by far the most diverse segment of the larger health care industry. Its product categories number in the hundreds of thousands, ranging from the most basic items such as thermometers and crutches to highly advanced life support equipment used by hospitals. The medical device industry is expected to grow as the U.S. population continues to age.

Medical devices marketed to consumers for their personal/in-home use was a growing category. Historically, a sizable share of home medical equipment (HME) has been provided to consumers via home health care...

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