Emerging Industry Overview: High Tech PR Firms
Industry Snapshot
Even (or perhaps especially) in the world of high tech wizardry, it is often how a product is portrayed rather than how it works that makes or breaks a company. With the surge in high tech industries, more and more companies came to realize this essential truth, and in so doing, gave a dramatic boost to the high tech public relations industry. The rush of dollars into high tech start-ups flooded the industry with new business as companies sought to grow at an accelerated pace while scrambling to differentiate themselves from...