High Tech PR Firms (Emerging Industry Overview)

This paper provides an overview of the high tech public relations industry, primarily in the United States.

Emerging Industry Overview: High Tech PR Firms

Industry Snapshot

Even (or perhaps especially) in the world of high tech wizardry, it is often how a product is portrayed rather than how it works that makes or breaks a company. With the surge in high tech industries, more and more companies came to realize this essential truth, and in so doing, gave a dramatic boost to the high tech public relations industry. The rush of dollars into high tech start-ups flooded the industry with new business as companies sought to grow at an accelerated pace while scrambling to differentiate themselves from...

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