Extreme Sports (Emerging Industry Overview)

This paper provides an overview of the extreme sports industry, primarily in the United States. The paper gives a snapshot summary of the emerging industry in the US, with additional sections on its development, organisation and structure, current conditions and leading companies.

Emerging Industry Overview: Extreme Sports

Industry Snapshot

Although sales of particular products such as in-line skates have been lethargic, sales of extreme sports products overall continue to outstrip those of more traditional sporting goods. Along with all the gear directly related to the sports, a slew of apparel, accessories, and media content is marketed to a willing audience of extreme sports enthusiasts, many of whom are in their teens and early twenties. And even as the growth of such well-established activities as in-line skating slows, newer extreme contests such as wakeboarding, kiteboarding, and street luging continue to amass new followers....

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