Emerging Industry Overview: E-Commerce: Online Grocery Shopping
Industry Snapshot
In the closing years of the twentieth century, no one could have predicted a headline that read "Online grocery shopping isn't dead." The industry was born in the early 1980s, when various firms made tentative forays into computer-based grocery shopping. Nevertheless, it was not until the late 1990s that a new breed of well-funded Web-based services held promise for tapping into the potentially massive U.S. market for online grocery services. It was a promise they could not deliver. By 2003, the pioneers in the online grocery business had all but vanished....