Soaps and Detergents (Global Industry Overview)

This paper provides an overview of the global soaps and detergents industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Global Industry Overview: Soaps and Detergents

Industry manufacturers formulate personal and laundry soaps, synthetic organic detergents, inorganic alkaline detergents, and related compounds. The soap category includes granulated, liquid, cake, flaked, and chip soap; textile soap; scouring and washing compounds; and dishwashing compounds and presoaks. Manufacturers of shampoos and shaving preparations are discussed separately under Toiletries and Cosmetics.

Industry Snapshot

Following a trend begun in the late 1990s, the middle years of the twenty-first century's first decade saw the global soap and detergent industry face tight competition in established markets and shift its focus to Asia, Eastern Europe, and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands