Global Industry Overview: Passenger Car Rental
Car rental firms provide short-term use of automobiles and light trucks to consumers and businesses.
Industry Snapshot
In some respects, the car rental industry is less traditional in makeup than other industries, although it remains a major player in the world market. Its initial development was primarily a U.S. phenomenon, and U.S.-owned companies have continued to dominate the industry. Small European companies opened, primarily after World War II, but most eventually became affiliates or subsidiaries of the U.S. firms.
The twenty-first century has been a challenging one for the industry. The terrorist attacks against...