Catalog and Mail-Order Services (Global Industry Overview)

This paper provides an overview of the global catalog and mail-order services industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Global Industry Overview: Catalog and Mail-Order Services

The catalog and mail-order industry, also known as non-store retailing or home shopping, sells products and services through television, catalog, online services, and direct mail. Certain firms have sizable mail-order operations in addition to other activities, such as manufacturing finished goods or store retailing, and may also be discussed under those categories.

Industry Snapshot

Catalog and mail-order houses encompass companies that market products through all non-store retail channels, including catalogs, mail, radio, computer, and television. The three major non-store retailing markets, in descending order of size, are consumer, business, and charity.

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