Starcom Mediavest, 1000heads, LBi and the IAB – Agency views from Social Media: Beyond the Hype
Joseph CliftWarc
Read Warc's report on client perspectives from Social Media: Beyond the Hype
Social media has had a seismic effect on the marketing industry. The reach of the major networks is simply too big to be ignored: Facebook, the world's largest, now has over 750m worldwide users.
But the arrival of social media has been surrounded by hype, with self-appointed "gurus" making big promises about the channel's ability to reshape brands' relationships with their customers. It was with the intention of providing...