Natural, Processed and Imitation Cheese (American Industry Overview)

This paper provides an overview of the natural, processed and imitation cheese industry in the United States.

American Industry Overview: Natural, Processed and Imitation Cheese

This industry encompasses establishments primarily engaged in manufacturing natural cheese (except cottage cheese), cheese foods, cheese spreads, and cheese analogues (imitations and substitutes). These establishments also produce byproducts, such as raw liquid whey.

Industry Snapshot

Cheese is one of the principal product groups in the dairy industry. It has become increasingly important to the growth of the entire dairy industry in the United States, which, as a single country, is the largest producer of cheese in the world. Production totals in 2009 reached 10.1 billion pounds. Wisconsin continued to be the top-producing...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands