Digital matrimony: marriages that are transforming the face of research - Do you, the internet, take social media and mobile, to converge into one platform?

Kristin Luck

In order to keep up with respondents, the market research industry must begin to marry online strategies with integrated mobile and social media outreach.

Digital matrimony: marriages that are transforming the face of research - Do you, the internet, take social media and mobile, to converge into one platform?

Kristin LuckDecipher

INTRODUCTION

As a planet, we’ve become people on the move – with millions connecting on the fly through social media outlets and mobile devices ranging from smart phones to tablets. In fact, 2011 is widely being hailed as “The Year of the Tablet” and Forrester Research predicts that this year, tablet sales in the U.S. will double and that by 2015, nearly a quarter of all personal computing devices will be a...

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