The place for mobile research? Multi-mode studies of major cultural events
Simon Atkinson and Sean ConryIpsos Mori and Techneos Systems
INTRODUCTION
For a brief moment, the wedding of Prince William and Kate Middleton on 29th April was the news event. It attracted a worldwide TV audience of more than two billion people, including 72 million viewers streaming it on YouTube, and many worldwide newspapers and magazines giving unprecedented profile to the event. The experience in the UK – where the public was granted an official holiday - was of course more intense. In addition, tens of thousands of people...