Tell me what you want, what you really, really want: Creating desired results from social media research

Annie Pettit

This presentation teaches how to generate the social media research results you desire regardless of what the true results are.

Tell me what you want, what you really, really want: Creating desired results from social media research

Annie PettitConversition and Research Now

INTRODUCTION

Social media data is one of the most easily accessible sources of data for both researchers and non-researchers alike. You simply need to turn on your computer, make your way to Google, and search for the name of the product or service in which you are interested. In mere seconds, thousands or millions of consumer comments, messages, opinions, status updates, and tweets from places like Facebook, Twitter, YouTube, Flickr, Blogger and more will appear on your...

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