Facial imaging: The new face of online survey research

Facial imaging is sophisticated software driven technology that makes possible the automated recognition of emotional response to marketing stimuli.

Facial imaging: The new face of online survey research

Alastair Gordon, David McCallum, Matteo Sorci and Tim LlewellynGordon & McCallum and nViso SA

INTRODUCTION

Neuroscience, biometrics, and facial imaging are “hot topics” at the moment in our industry. Much of the discussion is, however, posed as an alternative to and indeed as a replacement for conventional survey research. At best, an online survey is seen by the proponents of these “science based” methods as being a secondary add on to parallel neuroscience studies. The task of survey researchers is to adapt their studies to fit around the needs of...

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