Adstats: Telecoms adspend
Global telecoms firms have benefited from the expansion of network infrastructure and mobile phone ownership in recent years but telecoms ad spend is expanding at a slower rate than the global average.
A full PowerPoint presentation of these charts can be downloaded here or click below links for individual slides.
- Share of telecoms spend by region
- Growth in ad spend by region
- Global ad spend by product category
- Growth in global ad spend by category
- Share of telecoms spend by medium and market
- Telecoms ad spend by product category
- Top 10 global advertisers
Key points...