Asia's outdoor future
Ashish BhasinAegis Media India
Over the past five years, out-of-home spend in Asia-Pacific has grown at twice the rate of other media. New technology and formats are set to see the sector continue to out-perform.
If you take the Asia-Pacific region as a whole, out-of-home media (OOH) accounts for approximately 6.8% of the total communication spend. Over the five years from 2005 to 2010, it has grown at an annual CAGR of over 15%, nearly twice the rate of all other media in the Asia-Pacific region combined, even taking account of the fast growth in digital...