10 trends in brand experience

Josh McCall

A great example of an experience brand is Apple. Any aspect of it, from its products to its retail staff, provides an experience that feels completely Apple.

10 trends in brand experience

Josh McCallJack Morton Worldwide

To become verbs, brands need to deliver on brand promises at every consumer interaction.

A great example of an experience brand is Apple. Look at any aspect of it, from its amazing products to its hip and helpful retail staff - and one can trace an experience that feels completely ‘Apple’.

Not every brand can or should be Apple - but every brand can build a better brand experience. And every brand can aspire to be what I'd call an experience brand. Arguably, experience brands will lead in the 21st...

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