Jay Chiat Awards 2011 Joint Grand Prix Winner: Lowe Agency Fights Anger with Forgiveness and Joy

At the Jay Chiat Awards 2011, a second Grand Prix recognised the "Operation Christmas" campaign created by Lowe SSP3/Bogota for the Colombian Ministry of Defense Program of Humanitarian Attention to the Demobilized (PAHD).

View the Jay Chiat Awards for Strategic Excellence landing page

Jay Chiat Awards 2011 Joint Grand Prix Winner: Lowe Agency Fights Anger with Forgiveness and Joy

Geoffrey PrecourtWarc

The Jay Chiat Strategic Festival is only two years old, but already it has broken its own mold by presenting two Grand Prix Best-in-Show awards for the competition that was the highlight of the two-day program in New York.

Droga5, a Gold winner in the "Campaign for Existing Brand" category, took home its Grand Prix for the brand transformation it helped drive for Puma.

And, in the "For-Good...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands