Baidu: A Marketer's Guide

David Wolf

Baidu is known as the 'Google of China' but while search, and its Phoenix Nest system, forms the basis of its revenues, it is seeking to grow beyond its core competence.

Baidu: A Marketer's Guide

David Wolf

Two massive shifts are disrupting the world's largest country. In the midst of the global economic crisis, China is turning to its increasingly prosperous consumers to displace its factories as the source of economic growth, just as those consumers are turning away from traditional media and spending more time online. At the intersection of these changes is China's internet, with its half-billion netizens. And in the middle of the Chinese internet sits Baidu.

Baidu has become known as the 'Google of China', not least in 2010 when Google decided to move out of China...

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