The changing face of strategy - insights from the 2011 Jay Chiat Awards

This paper offers an overview and insight into the Gold-winning campaigns of the 2011 4A's Jay Chiat Awards for Strategic excellence, featuring particular input from Andrew Delbridge, partner/chief strategy officer of McKinney and chairman of the Awards.

View the Jay Chiat Awards for Strategic Excellence landing page

The changing face of strategy - insights from the 2011 Jay Chiat Awards

Geoffrey PrecourtWarc

What were the strategic insights that won over the judges in the 4A's (American Association of Advertising Agencies) 2011 Jay Chiat Awards?

Andrew Delbridge, chairman of the awards and partner/chief strategy officer of McKinney in Durham, North Carolina, calls some of the work on display "brilliant" and "genius". From Christmas trees in the Colombian jungle to a Jay-Z-themed treasure hunt, they display great ideas built on leading-edge strategic thinking (read Delbridge's comments...

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