Driving growth in the digital age: Insights from the European CMO Conference

A report from the 2011 European CMO Conference, featuring contributions from the C-suite of Reebok, Havaianas, Bayer, McKinsey and eBay.

Driving growth in the digital age: Insights from the European CMO Conference

Rick RussellWarc

Presentations at The 4th European CMO Conference in Zurich, Switzerland addressed a highly relevant topic for the audience of senior client-side marketers attending the two-day event: driving growth in the digital age.

Reebok: the fun of repositioning

The opening keynote from Richard Prenderville, Head of Global Brand Marketing at Reebok, explained the challenges faced by Reebok prior to its acquisition by adidas in 2006, and the strategy the firm had since adopted under its new owners.

In the early to mid-2000s, the Reebok brand...

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