National Screening Unit/Ministry of Health: Four years of life saving conversations; how smear tests became part of the national dialogue

The National Cervical Screening Programme (NCSP) advertising campaign launched in September 2007, with a simple objective - to lift screening rates in order to save lives.

National Screening Unit/Ministry of Health: Four years of life saving conversations; how smear tests became part of the national dialogue

Category: Sustained Success PlaceAgency: GSL NetworkClient: National Screening Unit, Ministry of Health

Summary

The National Cervical Screening Programme (NCSP) advertising campaign launched in September 2007, with a simple objective - to lift screening rates in order to save lives.

It required a particularly strong focus on Maori and Pacific women, given their higher incidence of cancer mortality.

It has proven an astonishing success, with screening rates up 17% for Maori and 31% for Pacific women,...

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