ANZ: Welcome the World - Giving a sponsorship back to NZ

The sponsorship for the Rugby World Cup 2011, held in New Zealand, presented a terrific brand opportunity for ANZ National Bank Limited.

ANZ: Welcome the World - Giving a sponsorship back to NZ

Category: Most Effective Integrated CampaignAgency: DDBClient: ANZ National Bank Limited

Summary

The Rugby World Cup 2011 sponsorship presented a terrific brand opportunity for ANZ National Bank Limited but success was not guaranteed.

By refusing to beat its chest, and giving its sponsorship back to New Zealand, ANZ has set a new standard in not just bank communication, but brand sponsorships in New Zealand.

With unprecedented engagement and brand success that translated into more people considering ANZ, 2011 is set to be another big step...

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