Westpac Rescue Chopper Appeal
Category: Charity / Not for ProfitAgency: Colenso BBDOClient: Westpac NZ
Summary
In an incredibly difficult environment for charities, perhaps the most challenging in recent history, the 2011 Chopper Appeal was stunningly successful - in fact the most successful for Westpac NZ ever. By developing a simple but compelling campaign platform around ‘second chances’ Colenso BBDO was able to connect with its audience in a new way.
At the heart of the campaign was the tucka tucka tucka sound of the rescue helicopter bringing hope to us all.