Pepsi Max It Jobs

In New Zealand, Coca-Cola dominates the market in the battle between Coca-Cola and Pepsi. The challenge was to try and get males, aged 16-24 to seek out the sugar free option of Pepsi Max.

Pepsi Max It Jobs

Categories: Fast Moving Consumer GoodsAgency: Colenso BBDOClient: Frucor Beverages NZ / PepsiCo

Summary

The Pepsi Max It Jobs campaign was an astounding success in a market utterly dominated by one iconic competitor. It used insight into a tight target market to develop an irresistible offer, and generate significant buzz and conversation around the brand.

In effect, the Max It Jobs campaign took Pepsi Max from the sideline, to become the talk of the target market within a short space of time. It saw unprecedented lifts in brand health, and most...

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