Brand New: Innovation in a challenging world

Fiona Dawson

In this lecture, Fiona Dawson, Managing Director, of Mars Chocolate, describes the importance of innovation to brand growth, and outlines some successful approaches to brand innovation.

Demonstrate innovation in your communications and win the $10,000 Warc Prize.

Brand New: Innovation in a challenging world

Fiona DawsonMars Chocolate

It is a great honour and privilege to talk to you not just about the role of branding and building strong brands, but also the part that innovation plays in ensuring their future success.

What I wish to do is to take you on a journey, starting with the company I work for - Mars Chocolate. Some people will say it is a very private company, but actually we just have the benefit of being privately...

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