In brands we trust

Karan Bilimoria

Lord Karan Bilimoria, founder of Cobra Beer, addressed the British Brands Group with the history of the Cobra brand.

In brands we trust

Karan BilimoriaCobra Beer

I was born and brought up in India and some of my early memories are of driving through the city or the countryside and seeing two sets of symbols painted on walls. One set were of political parties and the other were for what we called ‘bidis’. Anyone who has been to India, especially as a student, will know them. They call themselves ‘a hand-rolled Indian cigar’. Well, it is far from a cigar, being as close as you will get to an organic cigarette, made from leaves collected in a particular...

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