Can brands save the world? Let's hope so
Richard Reedinnocent drinks
I would like to start by thanking you. It is such a relief to come and find there are actually people here, especially on such a summery night. I feared that I would be addressing an empty room.
I also want to give a couple of caveats as I am nervous that people may be here under false pretences. Firstly, while I am one of the founders of the Innocent brand I do not claim to know much about marketing, so if you are here for marketing theory,...