Can brands save the world? Let's hope so

Richard Reed, co-founder of Innocent Drinks, addressed the British Brands Groups with the belief that capitalism has caused many world problems but can also be used to solve them.

Can brands save the world? Let's hope so

Richard Reedinnocent drinks

I would like to start by thanking you. It is such a relief to come and find there are actually people here, especially on such a summery night. I feared that I would be addressing an empty room.

I also want to give a couple of caveats as I am nervous that people may be here under false pretences. Firstly, while I am one of the founders of the Innocent brand I do not claim to know much about marketing, so if you are here for marketing theory,...

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