The Lovemarks Effect
Kevin Roberts Saatchi & Saatchi
Brands were a fantastic idea when they were invented in the last century. For decades they transformed products, consumer choice, innovation and retail, and pumped the economy. But the twentieth century is history and today brands are struggling for relevance in a dramatically changing world.
The unrelenting pressure from smart and impatient consumers is just the beginning. Psychologist Dr Aric Sigman tells us that people now have more choices to make in a single day than a caveman did in a lifetime. So we can add spoilt for choice to savvy,...
