Creative culture, innovation and effectiveness – the view from Colenso BBDO
David Tiltman Warc
James Hurman is on a mission to defend creativity as a business tool. Hurman, Planning Director at Colenso BBDO, one of New Zealand's most successful agencies and a regular winner of international effectiveness awards, recently launched a book called The Case for Creativity, plus an associated website. He has also taken to the conference stage to make his case, speaking at Spikes Asia in Singapore.
The Case for Creativity sets out two decades of research that show that creativity leads to effectiveness...