Creative culture, innovation and effectiveness – the view from Colenso BBDO

The use of creativity as a driver of business growth is the focus of this paper, which sets out the key arguments of James Hurman, Planning Director at Colenso BBDO, and author of The Case for Creativity.

Creative culture, innovation and effectiveness – the view from Colenso BBDO

David Tiltman Warc

James Hurman is on a mission to defend creativity as a business tool. Hurman, Planning Director at Colenso BBDO, one of New Zealand's most successful agencies and a regular winner of international effectiveness awards, recently launched a book called The Case for Creativity, plus an associated website. He has also taken to the conference stage to make his case, speaking at Spikes Asia in Singapore.

The Case for Creativity sets out two decades of research that show that creativity leads to effectiveness...

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