How to create an effective price promotions strategy
Rod Street Symphony IRI
Go to: EXECUTIVE SUMMARY
Go to: ESSENTIALS
Go to: WHERE TO START
Go to: WHAT TO AVOID
Go to: CONCLUSION & CHECKLIST
Go to: FURTHER READING
EXECUTIVE SUMMARY
Promotional activity is at record levels in many geographies and industries. Some soft drinks brands routinely attribute over 80% of their volume sales to some kind of promotion.
In the FMCG sector as a whole, promotions have risen in most countries in the last three years, and now account for more than 40% of volume sales in the...