Tostitos: Reunite America

This small-budget, social media-driven campaign for snack brand Tostitos helped to justify the brand's price premium over its rivals in the U.S.

Tostitos: Reunite America

Goodby Silverstein and Partners

SUMMARY

This is the story of a social media idea for Tostitos called Reunite America.

It's a story of how, when it comes to connecting with loved ones, social media just isn't enough. Even though Facebook is great, face-to-face is always better.

It's a story that directly changed the lives of 29 people forever and, in doing so, engaged millions more online.

And finally, it's a story that had no scripts, no shoots and a very small budget, a story centered entirely on real people, their emotions and their behaviors. So we figured...

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