Denny's: A whole new way to launch LTOs
Gotham
Sometimes planning's contribution to the success of an initiative comes from a startling epiphany, a brilliant insight, an inspiring articulation of a strategic proposition. This is not that case.
Instead, this is an example where planning ultimately played a more subtle, but no less important, role. It's an illustration of how optimism, persistence, and a healthy embracing of fun enabled the planning team to help a client think and act very differently about one of the oldest tricks in their book.
Our counsel helped Denny's approach a new Limited Time Offer...