American Legacy Foundation (Truth): Do you have what it takes to be a tobacco exec?
Arnold Worldwide
SUMMARY
Every day in the United States, 3,900 teens try cigarettes, and 1,500 go on to become daily smokers.1 Which isn't all that surprising considering Big Tobacco spends about $12.49 billion a year on advertising and promotions.2
Since 2000, the truth® campaign has been the antidote against Big Tobacco's manipulative marketing practices. In only the first four years of its existence, the truth campaign is responsible for nearly 450,000 fewer youth smokers,3translating into 100,000 lives saved....