Microsoft Xbox: Bright Falls - The Prequel to Alan Wake
Twofifteen McCann
SUMMARY
This is a story about erasing the lines between product and marketing. It's about creating a communications product that addresses real business problems and consumer insights.
In Spring 2010 Xbox launched Alan Wake, a new first-of-its-kind video game, best described as a "psychological action thriller." Think Twin Peaks meets Lost. The game represented a new depth of storytelling for the video game industry with a rich plot that plays more like a television series than a video game.
Given the challenges...