Microsoft Xbox: Bright Falls - The Prequel to Alan Wake

Alan Wake, a video game for the Xbox console, represented an original new offering for U.S. gamers: it was heavily story-based, and was structured more like a TV show than is the norm in the industry.

Microsoft Xbox: Bright Falls - The Prequel to Alan Wake

Twofifteen McCann

SUMMARY

This is a story about erasing the lines between product and marketing. It's about creating a communications product that addresses real business problems and consumer insights.

In Spring 2010 Xbox launched Alan Wake, a new first-of-its-kind video game, best described as a "psychological action thriller." Think Twin Peaks meets Lost. The game represented a new depth of storytelling for the video game industry with a rich plot that plays more like a television series than a video game.

Given the challenges...

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