Kraft Mac & Cheese: Tweet your love
Crispin Porter + Bogusky
SUMMARY
Kraft Macaroni and Cheese needed a boost. Fifty years of advertising to kids had established it as America's favorite kids' food, and sales had flattened since families no longer shared the meal. We wanted adults to eat it again, but presumed they'd long outgrown it.
Not quite. Turns out adults love Kraft Macaroni and Cheese as much as they did when they were kids. Problem is, Kraft's kid advertising worked so well that even the most passionate mac and cheese loving adults keep their desires secret, ashamed and...