Dalí Museum: Helping people see the world through the eyes of Dalí

The idea behind the opening of the Dalí Museum's new building in St. Petersburg, Florida was to help people see the world in the way Dalí saw it.

Dalí Museum: Helping people see the world through the eyes of Dalí

Goodby Silverstein and Partners

SUMMARY

Help people see the world in the way Dalí saw it. That was the simple idea behind the launch of the Dalí Museum GoodPak, developed to draw attention to the opening of the Dalí Museum's new building in St. Petersburg, Florida. Despite having no budget, it was an idea seen by over five million people, and it created a new revenue stream of over $50,000 for a nonprofit institution.

At its heart, it is a case about how the creative use of technology...

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