Storytelling: Co-create a tale

Nandini Das Ghoshal

Stories were a way to transmit learnings and influence people in the past and can be used today in a corporate environment to help communicate unpopular, but important, decisions.

Storytelling: Co-create a tale

Nandini Das GhoshalInsights & More

The most engaging stories are a team effort that gets both internal and external buy-in, becoming part of the brand's belief system.

A senior client in one of the largest consumer product companies, in one candid confession, mused: “There are only two kinds of decisions we make in our company: one that is thrust upon us, maybe unpopular but organisationally important... and the other that we accept and champion, without much resistance.”

The question to consider was - how could the unpopular but important decisions be accepted and championed? Our...

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