Storytelling: Digital media - the art of immersion

Digital media has created an authorship crisis, with control of information passing to the audience. Where once the idea of storytelling was either 'professional' - the narrative produced and packaged by movie studios or TV companies - or 'personal' - the sort of stories we would tell our peers on the phone or down the pub - the lines have become blurred.

Storytelling: Digital media - the art of immersion

Graham HodgeLBi

Humans comprehend and process information through stories, and, in digital media, control over their authorship rests with the people, asserts Graham Hodge of LBi.

In a command-and-control world, we know who's telling the story; it's the author. But digital media have created an authorship crisis. Once the audience is free to step out into the fiction and start directing events, the entire edifice of 20th-century mass media begins to crumble.”

This is one of the key ideas contained in Frank Rose's book The Art of Immersion: How The...

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