Social media and online privacy in the Age of the Customer: Highlights from ad:tech London 2011

Katherine Kam

Major themes at the first day of ad:tech London 2011 included social media management, privacy online and the need to be a customer-obsessed brand.

Social media and online privacy in the Age of the Customer: Highlights from ad:tech London 2011

Katherine KamWarc

In 2005, 15% of people in Britain owned an iPod or mp3 player. Now over half the population owns some form of mp3 player, Virgin Megastore – followed by its subsequent owners Zavvi – has disappeared from the high street and profits in the music industry are at a record low. If Apple and the iPod could cause such disruption to the music industry, imagine what could happen if it, or a similarly ambitious company, got involved in the TV business....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands