Advertiser Pressure and the Personal Ethical Norms of Newspaper Editors and Ad Directors

Newspaper journalists and advertising directors were surveyed to update and extend research on advertising pressure.

Advertiser Pressure and the Personal Ethical Norms of Newspaper Editors and Ad Directors

Gergely Nyilasy

University of Melbourne

Leonard N. Reid

University of Georgia

INTRODUCTION

Advertisers often attempt to influence media by asking for special favors in exchange for their advertising dollars. Abundant anecdotal (Atkinson, 2004; Christians et al., 2009; Collins, 1992; Fine, 2004; Gorman, 2010; Gremillion and Yates, 1997; Hickey, 1998; Hoyt, 1990; Ives, 2010; Knecht, 1997; Rappleye, 1998; Sanders and Halliday, 2005; Sutel, 2005; Underwood, 1998a, 1998b) and more limited empirical evidence (An and Bergen, 2007; Hays and Reisner, 1990; Howland, 1989; Just and Levine, 2000; Just, Levine,...

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