Advertiser Pressure and the Personal Ethical Norms of Newspaper Editors and Ad Directors
Gergely Nyilasy
University of Melbourne
Leonard N. Reid
University of Georgia
INTRODUCTION
Advertisers often attempt to influence media by asking for special favors in exchange for their advertising dollars. Abundant anecdotal (Atkinson, 2004; Christians et al., 2009; Collins, 1992; Fine, 2004; Gorman, 2010; Gremillion and Yates, 1997; Hickey, 1998; Hoyt, 1990; Ives, 2010; Knecht, 1997; Rappleye, 1998; Sanders and Halliday, 2005; Sutel, 2005; Underwood, 1998a, 1998b) and more limited empirical evidence (An and Bergen, 2007; Hays and Reisner, 1990; Howland, 1989; Just and Levine, 2000; Just, Levine,...