Excellence at the Intersection of Marketing Art and Science: The Best-in-show Winners of the 2011 David Ogilvy Award Winners

The Advertising Research Foundation (ARF) showcases the best of the David Ogilvy award winners, presenting cases from Domino's Pizza, the United States Census Bureau, and Kimberly-Clark's Kotex.

Excellence at the Intersection of Marketing Art and Science: The Best-in-show Winners of the 2011 David Ogilvy Award Winners

With its annual list of David Ogilvy Award winners, the Advertising Research Foundation (ARF) showcases the highest form of marketing success: great advertising that really—and demonstrably—works.

As Raymond C. Pettit, former ARF senior vice president/research and standards (and current vice president/research at Premier Retail Networks, Inc.), wrote of the Ogilvy competition,[1] the inspiration for the awards came from their namesake (no surprise here), who did have some particular insights about the art—and particularly the science—of marketing research:

“Ogilvy...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands