Mars 'Believe': Team Tassie Campaign
G2/Graffiti Group Australia
Challenge
The Mars 'Believe' campaign was the standout public relations campaign for G2/Graffiti Group in 2008.
The campaign was multi-layered and included:
- The Tasmanian Government
- A commitment to support a Tasmanian team in the Australian Football League (AFL) should they be given a licence.
- Changing Mars' iconic packaging
- Engaging the AFL community
- Media support to engage football followers and the broader sporting community
Driving idea
The campaign was driven by the groundswell of support for the establishment of Tasmania's first AFL...