How to brand a suburb - two case studies from Grey Canberra

Grey Canberra worked on branding projects for two newly built suburbs of Canberra - Bonner and Crace.

How to brand a suburb - two case studies from Grey Canberra

Grey Canberra Australia

Grey Canberra worked on branding projects for two newly built suburbs of Canberra - Bonner and Crace. Both initiatives picked up marketing awards in Australia, and both highlight some of the new challenges involved in marketing property developments. Consumers are looking for more out of their living environment, and this has to be reflected in the way developments are built and presented.

Crace

Challenge

Crace is a new suburb in the northern growth corridor of Australia's capital, Canberra. Research exposed one challenge: many people felt...

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