Driving a social hit: how Intel's 'Museum of me' went viral

This paper describes the launch of Intel's 'Museum of me' campaign, based on a presentation by the company's Asia-Pacific Regional Manager of Advertising and Digital Programs, Stephanie Gan, at the Social Media World Forum Asia in Singapore.

Driving a social hit: how Intel's 'Museum of me' went viral

Low Lai Chow

The plan seemed clear enough for Intel: launch its campaign website and the Facebook app created for it on 1 June 2011.

But when it comes to working on social media, even a simple brief can run into unexpected complications.

The story of Intel's 'Museum of me' campaign - and the lessons from it - were recounted by Intel's Asia-Pacific Regional Manager of Advertising and Digital Programs, Stephanie Gan, at the Social Media World Forum Asia in Singapore.

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