Spanair and the Volcanic Ash Crisis

Spainish airline, Spanair, needed to respond quickly to flight disruptions caused by an icelandic volcano, but its call center was overloaded.

Spanair and the Volcanic Ash Crisis

Shackleton Spain

Entry Information

Category: Travel & Hospitality/TransportationCountry where program ran: SpainDate program started/ended: April 16, 2010 through May 20, 2010

Product Description: Spanair's social media management campaign during the air crisis due to the ashes of the Icelandic volcano eruption.

Advertiser/Client Name: SpanairMedia Channels:Website:http://www.judgingishard.com/campana/echo/volcano

Strategy

Marketplace challenge:

The ashes of the Icelandic volcano Eyjafjalla caused the greatest European air crisis all-time. Flights all over Europe were cancelled and all the airlines information systems came to a standstill, leaving most of the passengers and...

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