Cepsa: MYNY
Shackleton Spain
Entry Information
Category: Communications/UtilitiesCountry where program ran: SpainDate program started/ended: May 20, 2010 through July 5, 2010
Product Description: Every year, as part of the loyalty program, the clients with biggest annual purchase of CEPSA's Fuel Heating get an amazing incentive: a trip to a special destination where they will enjoy unforgettable experiences. This year's destination was New York.
Advertiser/Client Name: CepsaMedia Channels: Direct MailWebsite:http://www.judgingishard.com/campana/echo/myny
Strategy
Marketplace challenge:
The oil company CEPSA, also sells fuels and heating equipments.
In Spain, the main competitors in the...